Marketing for Creative Entrepreneurs
Event
Alumni
Graduate Student
International Student
Undergraduate Student
Learn how to stand out without selling out. This workshop covers branding, storytelling, and content strategies to help creative entrepreneurs attract the right audience and communicate their value clearly. Leave with practical ideas for promoting your work in a way that feels aligned with your creative vision.
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Marketing for Creative Entrepreneurs. Stand out without selling out. How to use content and storytelling to grow your business in 2026.
Date/Time: Wednesday, April 22, 2026, 1:00 - 3:00 pm
Location: CEAD, 115 McCaul St., 3rd Floor
About Daniel Francavilla:
Daniel is a marketer, educator and founder obsessed with community, brand and impact. He is a Certified Brand Strategist, a professor at OCAD University, a member of the Canadian Marketing Association and RGD, and recipient of a 40 Under 40 Award. Daniel works with founders and leaders on aligned branding and content through Daniel Does and Clarity Content. As an advocate for social good, Daniel founded The Good Growth Company to provide training for social good organizations to upskill their teams and scale their mission. He continues to support ACCESS, a nonprofit he founded as a student in 2006, which provides funding and mentorship for youth-led initiatives. Previously, Daniel was an agency owner, founding Now Creative Group in 2013, which was acquired by King Street Media in 2021, where he was a partner.
About this workshop:
Stand out without selling out.
Whether you’re offering design services, jewelry, illustration, or another creative product, marketing is essential to growing your business. This workshop explores how creative entrepreneurs can use branding, storytelling, and content to attract attention, connect with the right audiences, and communicate value with clarity and intention.
Whether you’re offering design services, jewelry, illustration, or another creative product, marketing is essential to growing your business. This workshop explores how creative entrepreneurs can use branding, storytelling, and content to attract attention, connect with the right audiences, and communicate value with clarity and intention.
You’ll leave with practical, aligned strategies for promoting your creative practice, without feeling inauthentic or overwhelmed.
Access Notes:
- This event is open to OCAD U students and alumni
- There will be stim toys available for participants participating in person
- Some snacks and refreshments will be provided as part of the event
- OCAD U does not require masks on campus. As the decision to wear a mask is now a matter of individual choice, we ask that all community members respect those who continue to wear masks for health and safety reasons. Masks will continue to be supplied in the CEAD.
- Accessibility information is available on our Visit Our Centre webpage. Do not hesitate to reach out if you have questions about specific accessibility needs. Please email Andrea Rodriguez at entrepreneurship@ocadu.ca
Please be advised that OCAD U hosted events may be documented through photographs and video. These images may be used by the University for promotional, advertising, and educational purposes. By participating in our events, both on campus and off-site, you consent to allowing OCAD University to document and use your image and likeness. However, if you do not want us to use a photo or video of you or your child, please don’t hesitate to let us know when you arrive at the event. You’re also welcome to get in touch with OCAD University’s Marketing & Communications office: communications@ocadu.ca.
Be mindful of those in our community who have scent sensitivities; please help OCAD U maintain a healthy, scent-free campus.