Global Voices: Redefining Creativity – Stories, Skills and The Future
Event
Alumni
Faculty
Graduate Student
International Student
Public
Staff
Undergraduate Student
Global Voices: Redefining Creativity – Stories, Skills and The Future
9 - 10:15 a.m.
9 - 10:15 a.m.
rgb(255,255,255)
A no-slides, no-filter, virtual coffee chat on the future of creativity, tech and storytelling with Karla Congson, CEO and CTO of Agentiiv and OCAD University President and Vice-Chancellor Ana Serrano.
Is there any other field in business more creative than marketing? Perhaps! But for decades, marketing, communications, advertising and digital media professionals have carried the responsibility of thinking differently, competing on the level of ideas and bringing fresh perspectives forward.
These disciplines once had clear rules and proven playbooks. Today, those rules are shifting. Which means it’s time to rethink our strategies, redefine what it means to be creative, and explore how technology is reshaping storytelling and imagination.
Join us for a relaxed virtual coffee chat with two global leaders at the intersection of creativity, innovation and future thinking.
Congson and Serrano will explore how creativity is transforming, how leaders are adapting, and how technology is becoming a critical force in modern creative thinking and storytelling: skills every marketer thrives on. They will also offer insights into emerging trends shaping Canada and global markets.
This won’t be a formal presentation. Instead, expect a candid, heart-to-heart conversation, moderated by Reggie Waterman, author, speaker, facilitator, and brand director at Yorkville University, whose work is rooted in creativity and visionary thinking.
We’ll also be taking audience-driven questions, which you can submit in advance so the conversation reflects what you genuinely want to explore.
It’s going to be Friday morning, after all! So let’s keep it relaxed, inspiring and meaningful.
Grab your coffee, bring your curiosity and join us.
Registration is required. This event is free for OCAD U students. To receive a coupon code for free admission, please contact OCAD U Communications. Please note that OCAD U faculty and staff members are not eligible for free admission.
rgb(255,255,255)
About Karla Congson
CEO and CTO of Agentiiv, Congson is a 2025 RBC Canadian Women Entrepreneur Awards finalist and a seasoned business leader with over 20 years of experience in brand development, strategy, marketing and digital technologies. Throughout her career, she has led AI consulting and training for top Canadian and U.S. organizations, built brand frameworks for companies such as Canada Post, CIBC, WPP and Invesco, and directed large, complex teams.
At the heart of her leadership is a belief in the power of culture, uncommon collaboration, and transformational technologies to drive meaningful business results. Today, through Agentiiv, she is pioneering innovative approaches to the future of work and demonstrating how AI can become a true competitive advantage.
About Ana Serrano
President and Vice-Chancellor of OCAD University, Serrano is an award-winning visionary leader with more than 25 years of experience in transforming organizations and creating cutting-edge programs to strengthen innovation and skills-building in the arts and culture sector and creative industries.
An award-winning creative and innovator producer of more than 140 digital projects, she became President and Vice-Chancellor of OCAD University, Canada’s largest and oldest art and design university, in 2020. Previously, she was the chief digital officer of the Canadian Film Centre, founder of the Centre’s Media Lab and co-founder of Canada’s first digital entertainment accelerator.
Please be advised that OCAD U hosted events may be documented through photographs and video. These images may be used by the University for promotional, advertising, and educational purposes. By participating in our events, both on campus and off-site, you consent to allowing OCAD University to document and use your image and likeness. However, if you do not want us to use a photo or video of you or your child, please don’t hesitate to let us know when you arrive at the event. You’re also welcome to get in touch with OCAD University’s Marketing & Communications office: communications@ocadu.ca.
Be mindful of those in our community who have scent sensitivities; please help OCAD U maintain a healthy, scent-free campus.