March 15, 2026

Wonderbrands Design Challenge

Yellow and orange pattern

** Deadline extended to March 15, 2026 - All submissions made December 4 - 23, 2025 will still be valid and reviewed **

OCAD U is excited to partner with Wonderbrands on a new packaging design challenge for their Country Harvest bread. This is an excellent opportunity to apply your creative skills to a real world project with meaningful compensation and recognition. 
The full design brief and the terms and conditions are linked here as a PDF you can download and reference in full. 

The amendment to the deadline and project timeline can be found here.

Some of the highlights include:

  • Open to all current OCAD U students who will be returning to school in the 2026-27 academic year
  • The application period begins on December 4, 2025 at 10am EST and will close on March 15, 2026 at 11:59pm EST
  • Students will apply with a link to an existing online portfolio of your work along with a short statement of intent (max 300 words)
  • The selected artist/designer will receive a reimbursement subsidy for the 2025-26 year of tuition (up to $15,000 CAD) to create a new design/artwork for Country Harvest bread packaging
  • The method of submission is via email to packagedwithpurpose@wonderbrands.com  
     
  • Potential selected students will be contacted on or before April 10 and artwork will be created along a timeline ending June 30.
     
This is a national challenge, but 1 – 2 students will be selected from OCAD U specifically. 
 
Any questions before you send a submission can be emailed to careerdevelopment@ocadu.ca  

 
Wonderbrands Country Harvest and CEAD logo

 

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