Wonderbrands Design Challenge

OCAD U is excited to partner with Wonderbrands on a new packaging design challenge for their Country Harvest bread. This is an excellent opportunity to apply your creative skills to a real world project with meaningful compensation and recognition. 
 
The full design brief and the terms and conditions are linked here as a PDF you can download and reference in full. 

Some of the highlights include:

• Open to all current OCAD U students who will be returning to school in the 2026-27 academic year
• The application period begins on December 4, 2025 at 10am EST and will close on December 23, 2025 at 11:59pm EST
• Students will apply with a link to an existing online portfolio of your work along with a short statement of intent (max 300 words)
• The selected artist/designer will receive a subsidy for a full year of tuition (up to $15,000 CAD) to create a new design/artwork for Country Harvest bread packaging
• The method of submission is via email to packagedwithpurpose@wonderbrands.com  
   
• Potential selected students will be contacted on January 6 and artwork will be created along a timeline ending February 6.

Please carefully read the PDF document linked in this announcement to learn about all the details associated with the theme of the project and important submission details. Some of the most important features in the terms have been highlighted for ease of reference. 
 
This is a national challenge, but 1 – 2 students will be selected from OCAD U specifically. 
 
Any questions before you send a submission can be emailed to careerdevelopment@ocadu.ca by December 19. Questions sent between December 20 – 23 will not be able to be answered. 
 
Did you miss the information session on December 3? Here is a link to the presentation materials with additional context for this project.