Berkeley Poole is currently the VP & Creative Director at Tokyo Smoke Brands, overseeing and driving the creative for Tokyo Smoke, Van der Pop, Doja and Maitri. Her role and responsibilities includes the store design, brand collateral and retail experience for the Tokyo Smoke stores, e-commerce for each of the brands, ad campaigns, photo direction, product, packaging, social presence and more.
Born and raised in Toronto, Poole graduated from York University and Bauhaus University in Weimar, Germany before taking on roles at Barneys New York, V Magazine, Visionaire, Laird + Partners (working on Karl Lagerfeld and Calvin Klein), and MTV. She had also co-founded and created Adult Magazine. Now, Poole brings her wide-ranging talents to Tokyo Smoke, reimagining the visual language surrounding cannabis. Working across print, digital, video, experiential, and product, she creates functional and beautiful designs rooted in conceptual, clever, and strategic thought. She has also been featured in The New York Times, Dazed, Complex, Toronto Life and Flare’s "Top 30 Under 30" – to name a few.
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