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BeeLeaf: A Greener Tomorrow
Jaywhy Kim, Thomas Kim, Sam Chaaya, Greg Moung Geon Choi

The global climate strike of 2019 demonstrated that there is a shared awareness and desire to
reverse the effects on climate change. How can technology be used to harness this desire for
measureable improvements? What if there was a way to seamlessly quantify the environmental
impact of our consumption? How can we incentivize people to make more sustainable choices?
BeeLeaf utilizes emerging and existing technology to empower users to see the impact of their
everyday consumption to encourage and reward greener choices.

We understand that while people want to make and support green initiatives it can be hard to
find the time to research available options and alternatives. BeeLeaf makes this easy and
seamless for its users by analyzing the metadata from their day-to-day transactions from linked
banking/credit accounts.

With the emergence of 5G technology, banking/purchase can be embedded with additional
metadata such as the individual purchase lines of each transaction, tracked all the way to the
source. BeeLeaf’s access to this information allows it to provide greater context to each
transaction’s environmental impact through analysis of pre-existing data sets on related
environmental statistics such as industrial waste by-products from a cotton t-shirt.

Machine Learning allows BeeLeaf to provide its users with targeted recommendations based on
their transactional record. BeeLeaf’s User Experience was designed to be enhanced as Artificial
Intelligence technology becomes more refined. The 5G speeds will allow Artificial Intelligence to
be applied through an individualized ranking system and individualized standards because a
mother of six is going to have different consumption patterns than a 20-year-old college
student. AI technology will also allow BeeLeaf to anticipate its users’ behaviors to make specific
recommendations targeted to their interests (determined by spend history) as well as
predictions based on past user behaviors.

BeeLeaf highlights the importance of utilizing emerging technology for forward thinking
solutions, such as the implementation of Blockchain for logistics that allow for better tracking of
materials in a production supply chain. 5G network can allow for this extensive data to be
embedded into commercial and individual transactional receipts.

We only have 24 hours in a day. Sometimes the bad decisions seem like the only option or the
only convenient option. BeeLeaf believes that by leveraging data and informing its users that
we can change what is perceived to be convenient. A green lifestyle doesn’t need to be a new
lifestyle or a different lifestyle for individuals. It’s about improving our decision making through
technologically enhanced tools in an ever more connected world.