a visual parkour

Tuesday April 19, 2011 to Saturday April 23, 2011

Designer Geneviève Maltais' work is a study of Toronto’s urban landscape. For many months, she walked different paths throughout the city to capture images of its ever-changing environment. The documentation of her drifting is the inspiration behind the installation, WALK THE LINE, a visual parkour.

After graduating from UQAM in 1998 with a degree in Graphic Design, Geneviève plunged straightaway into the burgeoning world of web design. Working alongside innovative interactive agencies in Montreal, she was heavily involved in creating online identities and websites for Provigo, Domtar and BRP, and cultural sites for the Montreal Museum of Contemporary Art and The Montreal Opera. Geneviève went on to work for Identica, (Cossette Communication Group), as a senior designer for two years, where she concentrated on branding for several major companies including Bell, Emergis, Yellow Pages, and Just for Laughs. Later on, at Bluesponge, Geneviève lead the design on major projects for TATA Communication, Quebec Tourism and for the Canadian Centre for Architecture (CCA). As a freelance graphic designer, her recent projects include online identities for Andy Thê-Anh, Pepsi and a Hmagazine. For ten years, Geneviève has been working on developing new concepts and graphic solutions. Working alongside multidisciplinary teams is part of her everyday work.

Now as a student in the Interdisciplinary Master's in Art, Media and Design program at OCAD University, her intention is to initiate personal projects and get off the beaten track every time the opportunity arises. Experimental projects take their source in thoughts and techniques that are not always established and are constantly evolving.

Maltais' thesis is available to read online here.