## Breadcrumb 1. [Home](/) 2. Markdownify 3. Node 4. [Research Talks featuring Dr. Sugandha Gaur](/markdownify/node/4900) # Research Talks featuring Dr. Sugandha Gaur Talk Alumni Faculty Graduate Student International Student Public Staff Undergraduate Student Join us for the November edition of Research Talks, featuring Dr. Sugandha Gaur. In this talk - “Advertising Futures: a community-interest industry" Dr. Gaur asks What if the way we approach advertising considered capital as a tool for social transformation? This event is both In-person and online. 230 Richmond (RHB) 230 Richmond St. W Room 322 November 4, 2026 4 - 6 p.m. Department Research Cost Free Website [Link to Online meeting](https://teams.microsoft.com/meet/221631360770329?p=eDP3o8Z8DsCrqtpMkW) [Add to Calendar](data:text/calendar;charset=utf8;base64,QkVHSU46VkNBTEVOREFSDQpWRVJTSU9OOjIuMA0KUFJPRElEOlNwYXRpZSBjYWxlbmRhci1saW5rcw0KQkVHSU46VkVWRU5UDQpVSUQ6ZTc1NzUwM2JlMjhmYjcwOWYwOGNlNDhhNDk2MzlhYjUNClNVTU1BUlk6UmVzZWFyY2ggVGFsa3MgZmVhdHVyaW5nIERyLiBTdWdhbmRoYSBHYXVyDQpEVFNUQU1QOjIwMjYxMTA0VDIxMDAwMFoNCkRUU1RBUlQ6MjAyNjExMDRUMjEwMDAwWg0KRFRFTkQ6MjAyNjExMDRUMjMwMDAwWg0KRU5EOlZFVkVOVA0KRU5EOlZDQUxFTkRBUg==) 230 Richmond (RHB) 230 Richmond St. W Room 322 November 4, 2026 4 - 6 p.m. Department Research Cost Free Website [Link to Online meeting](https://teams.microsoft.com/meet/221631360770329?p=eDP3o8Z8DsCrqtpMkW) [Add to Calendar](data:text/calendar;charset=utf8;base64,QkVHSU46VkNBTEVOREFSDQpWRVJTSU9OOjIuMA0KUFJPRElEOlNwYXRpZSBjYWxlbmRhci1saW5rcw0KQkVHSU46VkVWRU5UDQpVSUQ6ZTc1NzUwM2JlMjhmYjcwOWYwOGNlNDhhNDk2MzlhYjUNClNVTU1BUlk6UmVzZWFyY2ggVGFsa3MgZmVhdHVyaW5nIERyLiBTdWdhbmRoYSBHYXVyDQpEVFNUQU1QOjIwMjYxMTA0VDIxMDAwMFoNCkRUU1RBUlQ6MjAyNjExMDRUMjEwMDAwWg0KRFRFTkQ6MjAyNjExMDRUMjMwMDAwWg0KRU5EOlZFVkVOVA0KRU5EOlZDQUxFTkRBUg==) ![Sugandha Gaur_Research talks](/sites/default/files/styles/16_9_wide/public/2026-10/WebPage_Header-RT-Sugandha_Gaur.jpg.webp?itok=1KnZrERn) rgb(255,255,255) Join us for the November edition of Research Talks featuring Dr. Sugandha Gaur presenting ###  **Advertising Futures: a community-interest industry**  ### *What if the way we approach advertising considered capital as a tool for social transformation?* --- **Brief Description of the talk:** This talk explores the work of the **Advertising Action Collective**, a research-led initiative that prepares creatives as advertising actionists reimagining a socially responsive industry. Further, it proposes stakeholders, i.e., academia, brands, industry, and consumers, an opportunity to investigate and implement alternative frameworks for collective action by positioning capital not only as an economic resource but also as a tool for positive social impact. Through a series of "What if?" questions, this session will encourage attendees to reassess traditional advertising approaches and imagine community-interest creative futures. **Speaker Bio:** **Sugandha Gaur, Ph.D. (they/them)** **Associate Professor \| Advertising Actionist, Faculty of Design** Dr. Sugandha Gaur is an Advertising Actionist whose work spans education, research, and artistic practice. With over fifteen years of experience, they focus on transforming ideas into collective action. Holding a Ph.D. in Media Arts, Sugandha brings a strong foundation in creative and unconventional communication strategies to address complex social and environmental challenges. Their work is grounded in a commitment to land-based pedagogies and the recognition of Indigenous knowledges, guided by a belief in creativity as a catalyst for care and collective transformation. They are currently an Associate Professor in the Advertising Program at OCAD University, where they teach across all four years and lead the Advertising Action Collective— a research-led initiative that prepares creatives as advertising actionists, reimagining a socially responsive industry. It is a space that proposes an opportunity for stakeholders, i.e., academia, brands, industry, to investigate and implement alternative frameworks for collective action by positioning capital not only as an economic resource but also as a tool for positive social impact. Through this space, their goal is for all the stakeholders to reassess traditional advertising approaches and imagine community-interest creative futures. --- **Microsoft Teams meeting** Join: [https://teams.microsoft.com/meet/221631360770329?p=eDP3o8Z8DsCrqtpMkW](https://can01.safelinks.protection.outlook.com/ap/t-59584e83/?url=https%3A%2F%2Fteams.microsoft.com%2Fmeet%2F221631360770329%3Fp%3DeDP3o8Z8DsCrqtpMkW&data=05%7C02%7Camathur%40ocadu.ca%7C4348b36c1ffe4d7d671808df2fb5c7bd%7C06e469d12d2a468fae9b7df0968eb6d7%7C0%7C0%7C639282129995893850%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C4000%7C%7C%7C&sdata=V0Fcdbw%2B0JdHZt7MQ7tJr43WtQRdbUfPEIBF2Leh1CY%3D&reserved=0) Meeting ID: 221 631 360 770 329 Passcode: Sz27kb9r --- This event is part of the *Research Talks* series organized by the Office of Research and Innovation, and is free to attend for everyone. For more information on the event or if you would like to present your work in this series, feel free to reach out to [tavleenlall@ocadu.ca](mailto:tavleenlall@ocadu.ca "mailto:tavleenlall@ocadu.ca") or [research@ocadu.ca](mailto:research@ocadu.ca "mailto:research@ocadu.ca") --- Date and Time: **Wednesday, November 4, 4 - 6 p.m.** Location: **Room 322 - 230 Richmond St W.** --- **Office of Research & Innovation** OCAD University **Instagram:** [**ocadu\_research**](https://can01.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.instagram.com%2Focadu_research%2F&data=05%7C02%7Cparthshah%40ocadu.ca%7C988bef3f8cb74a64886c08de731c5b5d%7C06e469d12d2a468fae9b7df0968eb6d7%7C0%7C0%7C639074762917392574%7CUnknown%7CTWFpbGZsb3d8eyJFbXB0eU1hcGkiOnRydWUsIlYiOiIwLjAuMDAwMCIsIlAiOiJXaW4zMiIsIkFOIjoiTWFpbCIsIldUIjoyfQ%3D%3D%7C0%7C%7C%7C&sdata=bxnY63OH6i3x%2BYqHxPyhTSLRPjv9gCmkow3hxutBk2s%3D&reserved=0 "Original URL: https://www.instagram.com/ocadu_research/ Click to follow link.")  **email:** [**research@ocadu.ca**](mailto:research@ocadu.ca "mailto:research@ocadu.ca") Please be advised that OCAD U hosted events may be documented through photographs and video. 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