Advertising

Interested in making digital art that blends many kinds of media? OCAD University’s Integrated Media program might be for you.

More About the Advertising Program

In this program, instructors who work in the field as digital artists will teach you:

  • Design
  • Storytelling
  • Digital
  • Copywriting
  • Typography
  • Layout
  • Strategy
  • Consumer behaviours and market research
  • Art direction
  • Film
  • User experience
  • Public relations

You’ll be challenged to question how you position yourself in the world in relation to technology. In this program, you will learn technical skills to create mixed media and digital artwork. Many students focus on video production.

Get more details about the program.

ACADEMIC REQUIREMENTS
  • For Ontario high school students, a minimum overall average of 70%
  • Portfolio (samples of your work and a visual representation of who you are)
  • Statement of Intent
  • Official transcripts
  • Other requirements
CO-OPS/Internships

OCAD U offers so much more than co-op because creative careers take many forms. Our approach is specialized, and individual to every student’s needs and goals. You will be able to take advantage of:

  • Short experiential learning placements from among hundreds of organizations
  • Creative in-class projects with real-world industry partners
  • Exclusive summer internships
  • Gallery exhibitions of your work
  • Freelance creative opportunities
  • Jobs after graduation

OCAD University’s dedicated support services will help you build a professional community, valuable experience and skills necessary for a meaningful career.

WHAT YOU’LL DO IN THE PROGRAM

FIRST YEAR

Before you focus on Integrated Media, your first year at OCAD University will be in our first year art program. You will have a ton of choice in taking different kind of classes to get a good base for future years. A few are mandatory, such as art history, colour and drawing, but the rest of your classes could include:

  • Sculpture concepts
  • Wearable art
  • Photography
  • Painting
  • Animation
  • Body and technology
  • Printmaking
  • Art and code
SECOND YEAR

In second year, you will still have a lot of options for classes of your choice but will start focusing more on Integrated Media. Classes include:

  • Animation
  • The moving image
  • History of new media art
  • Hybrid media lab
THIRD YEAR

Third year features your choice of art classes and:

  • Media research project
  • Integrated Media studio practice
FOURTH YEAR

In fourth year, you’ll be able to focus on your interests even more. You will learn to manage production and take upper year classes in areas that interest you. You’ll also work on your thesis or final project and showcase your work at OCAD U’s Graduate Exhibition, the biggest free art and design exhibition in Toronto with over 40,000 visitors.

JOBS YOU CAN GET

Graduates of this program have gone on to:

  • Working media artists and curators
  • Film, video and television production
  • Graduate studies in art, cultural criticism, digital media production and physical computing