Advertising allows us to connect to our audiences on a mass scale, and therefore the understanding of our social, cultural, political, community and economic influence is paramount. Graduates will enter their careers with an understanding of the effects of advertising on society and social constructs, and recognize their role in shaping the cultural landscape.
Advertising study at OCAD University encompasses 2D and 3D disciplines, embracing both traditional and new emerging technologies. It involves digital, analog, virtual and experiential platforms, integrating traditional forms of communication and usability with new user experiences and interfaces.
Storytelling, from Indigenous as well as brand points of view, is integral to your study in the four years at OCAD U. Students are encouraged to challenge standard narratives and acknowledge different cultural viewpoints, abilities, and values. Through the philosophy of Respectful Design, students will create messages that emphasize need over want.
The program is taught in a studio-based format by faculty who are Industry-acclaimed leaders, researchers and practitioners.
Exploring and applying learning in design, copywriting, typography, layout, strategy, consumer and community behaviours and storytelling, students create solutions for new and established brands, companies and communities, and across multiple channels. In fourth year, students will apply their knowledge in "real-world" applications, where students interact directly with top-tier brands and clients.
Employment, awards and recognition of OCAD’s Advertising Program alumniInternational
Lorraine Tao: founding creative partner Zig (now Crispin Porter and Bogusky). Zig was named agency of the year in 2002 and remained in the top 5 agencies from that point onward.
Elspeth Lynn, ECD, Saatchi & Saatchi, London, UK. Founding creative partner Zig (now Crispin Porter and Bogusky). Zig was named agency of the year in 2002 and remained in the top 5 agencies from that point onward.
Benjamin Vendramin: Creative Director, Protein (previously at McCann) NYC ranked 5th most awarded Creative Director by the recognized industry standard, Strategy Magazine.
Kyle Lamb: Sr.AD, Goodby Silverstein & Partners, San Francisco ranked one of the Top 10 Canadian Art Directors of 2015, by the recognized industry standard, Strategy Magazine.*
Jacqueline Mak: Art Director, BBDO Hong Kong, ranked one of the Top Canadian Art Directors of 2015, by the recognized industry standard, Strategy Magazine.
Spencer Judge: Designer, London UK and New York at Harper’s Bazaar, Elle, Sunday Times
Wain Choi, Global VP ECD, Cheil Worldwide, Korea
7 Top Canadian Creative
Directors of 2015:
Stephen Jurisic: Partner/ Executive Creative Director, John St.
Christina Yu: Executive Creative Director, Red Urban
Jane Murray: Executive Creative Director, V.P., Lowe Roche
Marc Melanson: Group Creative Director, V.P., McLaren McCann
Kyle Lamb: Sr.AD, Goodby Silverstein & Partners, San Francisco
Cher Campbell: Creative Director at Rain 43
Daniel Vendramin: Creative Director at Huge
10 Top Canadian Art Directors of 2015:
Jake Bundock: Art Director,Cundari
Alicia Outschoorn: Art Director, Red Urban
Zack Vitiello: Creative Director, Vitaly
Rosalinda Graziano: Creative Director/Art Director, ex-The Hive, OCAD faculty
Cindy Habana: Art Director at JWT
Cher Campbell: Creative Director/Art Director, Rain 43
Jessica Nichols: Art Director, JWT
Pearce Cacalda: Senior Band Lead, Jackman Reinvents
Jacqueline Mak: Art Director, BBDO Hong Kong
Mary Soroka: Art Director, Leo Burnett