Martin Shewchuk has enjoyed a long and successful career as an award-winning art director, copywriter, Chief Creative Officer at Leo Burnett, Creative Chairman at J. Walter Thomson and Director at Radke films. He is one of Canada’s most experienced creators of TV advertising, and has had key roles in the making of more than 3,200 commercials.
The first Canadian director to win a Film Gold Lion at the Cannes International Festival of Creativity, Martin has also been awarded Silver and Bronze Lions, and has been nominated for the shortlist multiple times. He has been a Gold winner at Canadian Advertising Awards shows, and has appeared in the top five ‘Agency of the Year’ lists a total of five times.
Martin’s work has been featured in the One show, the Clios, the Effies, DD&A, Communication Arts, The Archive and Shots, as well as TBS and BBC's World's Funniest TV Commercials.
Two of his campaigns were included in the Royal Ontario Museum's ‘History of Canadian Advertising’ exhibition, and one was named among the Institute of Canadian Advertisers’ Top Ten Canadian TV Ads of All Time.
He has led the brand creative for the following award-winning, business-building campaigns: Nestle, HSBC, Walmart, Proctor & Gamble, Pepsi, Diageo, Cadbury, Kellogg, Kraft and Johnson & Johnson. He has directed TVC's for multinationals in Canada, the United States and Europe. Additionally, Martin led the fundraising creative for the University of Toronto’s ‘Boundless’ campaign, and The Hospital for Sick Children’s name change to ‘SickKids’ for the ‘Believe’ campaign.