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Advertising

Concept before execution. Strategy before style. Messages that combine power­ful language and compelling imagery.

Student work by Ariel Riske, Zachary Bautista, Heejae Choi, Hayley Hinkley.

Advertising

Advertising in an incredibly exciting area of study, in an industry of growing employment and technological opportunity. 

A field that engages consumer experiences and influence is your area of focus and application. Advertising study at OCAD University encompasses 2D and 3D disciplines, embracing both traditional and new emerging technologies that are at the forefront of mass adoption and usage. It involves digital, analog, virtual and experiential platforms, integrating traditional forms of communication and usability with new user experiences and interfaces. The understanding and application of storytelling, from a brand point of view, is integral to your study in the four years at OCAD U.

The program is taught in a studio-based format by faculty who are Industry-acclaimed leaders, researchers and practitioners. 

Exploring and applying learning in design, copywriting, typography, layout, strategy, consumer behaviours and storytelling, students create solutions for new and established brands, companies and communities, and push the limits in influencing messages and purchase adoption points across multiple channels, including web, mobile, television, print, installations and guerilla. The understanding of social, cultural, political, community and economic influence is paramount, and put to the test in fourth-year "real-world" applications, where students interact directly with top-tier brands and clients. 

Students graduate after four years with a Bachelor of Design, potentially employed by brands, agencies and design firms in myriad positions.

The top Advertising alumni graduating from this program are very accomplished and in demand. Our graduates are well represented in key positions in communications, design and marketing in cities such as London, New York, San Francisco, Tokyo, Chicago, Hong Kong, all across Canada and the Americas.



Employment, awards and recognition of OCAD’s Advertising Program alumni

International

Lorraine Tao: founding creative partner Zig (now Crispin Porter and Bogusky). Zig was named agency of the year in 2002 and remained in the top 5 agencies from that point onward.
Elspeth Lynn, ECD, Saatchi & Saatchi, London, UK. Founding creative partner Zig (now Crispin Porter and Bogusky). Zig was named agency of the year in 2002 and remained in the top 5 agencies from that point onward.
Benjamin Vendramin: Creative Director, Protein (previously at McCann) NYC ranked 5th most awarded Creative Director by the recognized industry standard, Strategy Magazine.
Kyle Lamb: Sr.AD, Goodby Silverstein & Partners, San Francisco ranked one of the Top 10 Canadian Art Directors of 2015, by the recognized industry standard, Strategy Magazine.*
Jacqueline Mak: Art Director, BBDO Hong Kong, ranked one of the Top Canadian Art Directors of 2015, by the recognized industry standard, Strategy Magazine.
Spencer Judge: Designer, London UK and New York at Harper’s Bazaar, Elle, Sunday Times
Wain Choi, Global VP ECD, Cheil Worldwide, Korea

7 Top Canadian Creative
Directors of 2015:

Stephen Jurisic: Partner/ Executive Creative Director, John St.
Christina Yu: Executive Creative Director, Red Urban
Jane Murray: Executive Creative Director, V.P., Lowe Roche
Marc Melanson: Group Creative Director, V.P., McLaren McCann
Kyle Lamb: Sr.AD, Goodby Silverstein & Partners, San Francisco
Cher Campbell: Creative Director at Rain 43
Daniel Vendramin: Creative Director at Huge


10 Top Canadian Art Directors of 2015:

Jake Bundock: Art Director,Cundari
Alicia Outschoorn: Art Director, Red Urban
Zack Vitiello: Creative Director, Vitaly
Rosalinda Graziano: Creative Director/Art Director, ex-The Hive, OCAD faculty
Cindy Habana: Art Director at JWT
Cher Campbell: Creative Director/Art Director, Rain 43  
Jessica Nichols: Art Director, JWT
Pearce Cacalda: Senior Band Lead, Jackman Reinvents
Jacqueline Mak: Art Director, BBDO Hong Kong
Mary Soroka: Art Director, Leo Burnett 

Helen Pak

On January 26, OCAD’s Inaugural Creative Director’s Speaker’s Series was received by a packed house. Initiated by Sandy Kedey, Chair of the Advertising Program, this event was open to interested and eager Design students from all years and programs and of course, Advertising undergrads.

The evening was themed ‘‘A Closer look into the Ad industry’, wherein a panel of industry acclaimed Creative Directors shared their insights and perspectives to the ever changing and growing Advertising industry. As one CD said on the evening, “Advertising is not dead, it’s just different.”

AudienceSpeakers were: Helen Pak-  CEO,CCO, Havas Worldwide, Nellie Kim  - Co-CD, partner, LG2, Jordan Doucette – ECD,Taxi  Raul Garcia – formerly Capital C, Pearce Cacalda –Sr. Brand Lead, Jackman Reinvents and Derek Blais – VP, ACD,BBDO. (Derek could only attend Q&A)

Next Speaker session will be March 1, again in the large Auditorium, 190, with a different panel at the event. 


2015 Grads with immediate employment

Heejae Choi: Rethink Vancouver—2nd best agency in Canada
Hayley Hinkley: Rethink Toronto—2nd best agency in Canada
Ariel Riske: Lg2—4th best agency in Canada
Zachary Bautista: Lg2—4th best agency in Canada
Daniela Marino: BBDO—5th best agency in Canada
Cassandra Shuber: BBDO—5th best agency in Canada
Anton Mwewa: JWT —7th best agency in Canada
Alec Carluen: JWT—7th best agency in Canada


Awards and Industry recognition

2015

Mary Soroka: Media Innovation Awards (5 Gold, Best in Show), Cannes Lions (3 Shortlist), National Advertising Awards (Bronze), Applied Arts Design Awards, Canada (3)
Anton Mwewa: The ADCC Student Competition (Merit), The ADCC Student Competition (Silver)
Alec Carluen: The ADCC Student Competition (Merit), The ADCC Student Competition (Silver)
Jake Bundock: Ranked 54th Top Art Director in Canada, Strategy Magazine
Cassandra Shuber: Media Innovation Awards (Silver), Applied Arts student award winner.
Daniela Marino: Media Innovation Awards (Silver), Applied Arts student award winner.

2014

Mary Soroka: ADCC Awards (Gold), The One Show, USA (Bronze), Canadian Marketing Awards (Silver), Applied Arts Design Awards, Canada (2), Kinsale Shark Advertising Festival, Ireland (2)
Anton Mwewa: Young Ones, The One Show, USA (Merit)
Alec Carluen: Young Ones, The One Show, USA (Merit)
Jake Bundock: Ranked 17th Top Art Director in Canada, Strategy Magazine

2013

Justin Luu: Cannes Young Lions Awards (Gold, Film)
Jake Bundock: London International Awards (Gold, Silver, Bronze)
Communication Arts Awards, Cassies Awards

2012

Ihar Turtsou: Cannes Young Lions Awards (Silver, Print)
Dylan Silvestro: Cannes Young Lions Awards (Bronze, Print)
Alice Blastorah: Cannes Young Lions Awards (Bronze, Cyber)

2010

Cindy Habana: Cannes Young Lions Awards (Silver, Film)

2015/2016 Program Overview

Course Code Course Title Credits
GDES-1009 Communication Design 1 0.5
GDES-1010 Drawing Visualization 0.5
GDES-1014 Colour in Context 0.5
GDES-1015 Typography 1 0.5
GDES-1016 Communication Design 2 0.5
GDES-1017 Photography for Communication 0.5
GDES-1018 Drawing: Translation 0.5
VISC-1001 Global Visual & Material Culture: To 1800 0.5
VISC-1002 Global Visual & Material Culture: To Present 0.5
ENGL-1003 The Essay and the Argument 0.5
  OR  
ENGL-1004 The Essay and the Argument: ESL 0.5
Course Code Course Title Credits
ADVR-2001 Advertising Concept 1 0.5
ADVR-2002 Advertising/Layout 0.5
ADVR-2003 Advertising Typography/Commentary 0.5
ADVR-2004 Advertising Concept 2 0.5
ADVR-2005 Photography for Advertising 0.5
ADVR-2006 Advertising Strategy 0.5
GDES-2001 Think Tank: Awareness 0.5
VISD-2004 History & Evolution of Typography 0.5
2000 or 3000 2 Courses ENGL, HUMN, SCTM, or SOSC 1.0
Course Code Course Title Credits
ADVR-3001 Advertising Research/Practicum 0.5
ADVR-3002 Advertising Concept 3/Consumption 0.5
ADVR-3003 Advertising Concept 3/Community 0.5
ADVR-3004 Advertising Copywriting 1 0.5
ADVR-3005 Advertising Typography/Narration 0.5
ADVR-3006 Advertising Research 0.5
ADVR-3007 Advertising Concept 4/Convergences 0.5
VISD-3006 Advertising and the Art of Persuasion 0.5
GDES 1 Expansion Studio Designated for Advertising 0.5
3000 or 4000 1 Course ENGL, HUMN, SCTM, or SOSC 0.5
Course Code Course Title Credits
ADVR-4005 Advertising Copywriting 2 0.5
GDES 2 Expansion Studios Designated for Advertising 1.0
3000 or 4000 2 Courses ENGL, HUMN, SCTM, SOSC, VISA, VISC, VISD, or VISM 1.0
AND THE THREE COURSES
ADVR-4007 Retail Branding Project 0.5
ADVR-4013 Advertising Concept/Collaboration 1 1.0
ADVR-4014 Advertising Concept/Collaboration 2 1.0
OR THE THREE COURSES
ADVR-4008 Documentation for Advertising 0.5
ADVR-4901 Advertising Concept/Investigation 1 1.0
ADVR-4902 Advertising Concept/Investigation 2 1.0