OCAD University

The Cronenberg Project launches at TIFF


David Cronenberg. Photo courtesy of TIFF
David Cronenberg. Photo courtesy TIFF.

OCAD U faculty and students have contributed to The Cronenberg Project, a large, multi-platform exhibition and celebration of filmmaker David Cronenberg’s work produced by the Toronto International Film Festival (TIFF). The project, which encompasses a wide array of screenings, gallery shows and digital experiences, kicked off September 5 as part of the festival with the opening of David Cronenberg: Transformation, a visual art exhibition at the Museum of Contemporary Canadian Art (MOCCA).

The Cronenberg Project is the most ambitious exhibition to date to explore the work of the iconic Canadian filmmaker, and is the first major original, international touring exhibition curated and launched by TIFF. The digital components, including Body/Mind/Change and David Cronenberg: Virtual Exhibition will also be accessible around the world starting this fall.

OCAD U partnered with TIFF’s Higher Learning Digital Resource Hub, York University and Sheridan College to create David Cronenberg: Virtual Exhibition, an in-depth online academic resource companion to the touring show. Caroline Langill, OCAD U’s Associate Dean, Faculty of Art, contributed an illustrated essay about Cronenberg’s objects and props, and several OCAD U students were involved in developing interactive maps. The virtual exhibition, which will be launching this fall, also features rare behind-the-scenes footage and interviews with Cronenberg’s collaborators.

Natalie Waldburger, Assistant Professor, Drawing & Painting worked with the TIFF team to bring resources from the TIFF collection of Cronenberg props to the classroom during the winter term, using high res 3D scans. Students had access and permission to use these scans in their work, and Waldberger later submitted their work to TIFF for consideration in David Cronenberg: Virtual Exhibition. A selecion of OCAD U student images, together with Waldburger's detailed lesson plan will be available in the Virtual Exhibition's Teacher Resource Centre.

For David Cronenberg: Transformation (September 5 to December 29 at MOCCA) OCAD U’s Nomadic Resident for 2013, Candice Breitz contributed "Treatment," a trio of redubbed key scenes from Cronenberg’s film The Brood. The work features Breitz, her therapist and her parents in an exploration of relationship disintegration and parental anxiety. David Cronenberg: Transformation also features work by Marcel Dzama, Jeremy Shaw, Laurel Woodcock, Jamie Shovlin and James Coupe. The artists examine shared inspirations in the Cronenberg style—biological horror, the human psyche and the merging of humans and media.

“As the international community turns its attention to Toronto for the Festival, we are thrilled to share a piece of our legacy with David Cronenberg, one of the world’s greatest living filmmakers and someone who represents Canadian cinema at its very best,” said Piers Handling, CEO and Director, TIFF as he announced the details of the project on September 5.

Learn more

The Cronenberg Project will also feature:

-David Cronenberg: Evolution: A comprehensive film exhibition and eBook

-From Within: The Films of David Cronenberg and Psychoplasmic Panic! Cronenberg and the Rise of Body film retrospectives and talks at the TIFF Bell Lightbox

-David Cronenberg: Through the Eye exhibition at MOCCA

-Body/Mind/Change transmedia experience

For complete details and schedule information visit http://tiff.net/cronenberg

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