OCAD University

Award-winning CBC host Terry O’Reilly opens OCAD’s

M.C. McCain Design Speaker Series

TORONTO, October 9, 2008—The Faculty of Design of the Ontario College of Art & Design (OCAD) will launch the 2008–2009 M.C. McCain Design Speaker Series with a free public lecture by writer/director and CBC Radio One host Terry O’Reilly on Thursday, October 23 at 6:45 p.m.

After graduating from Ryerson’s Radio and Television Arts program in 1981, Terry O’Reilly went on to work in the creative departments of some of the most award-winning ad agencies in Canada, including Campbell-Ewald, Lowe Goodgoll, DDB and TBWA\Chiat\Day. In 1990, O’Reilly co-founded Pirate, a firm that specializes in the writing and directing of radio commercials, and the creation of music and sound for television. Pirate is now the largest and most award-winning audio production company in Canada, with nine recording studios in Toronto and New York, three production suites, a sound-effects division, a casting company and a branded entertainment department.

O’Reilly hosts “The Age of Persuasion” on CBC Radio One, which explores the countless ways marketers permeate media, art, language, politics, religion, and fashion. He has won over 400 national and international awards for writing and directing. He consults with advertisers on effective strategic and creative solutions and hosts sold-out radio workshops for the advertising industry every year, in addition to delivering keynote speeches across Canada on branding and the power of creativity. In 2004 he was featured on the cover of Marketing Magazine and was chosen as one of Canada’s most influential marketers in Marketing Magazine’s “Power 100 List.” O’Reilly was the sole Canadian judge for the inaugural year of Radio at the 2005 Cannes Advertising Festival in France. In 2006, he was named Radio Chairman at the 2006 International Clio Awards in Miami and was the recipient of the Les Usherwood Lifetime Achievement Award, one of the advertising industry’s highest honours. In January 2009, O’Reilly will be inducted into the Marketing Hall of Legends.

M.C. McCain Design Speaker Series presents
Terry O’Reilly: “Why it’s More Important to be Surprising than Consistent”
Thursday, October 23, 6:45 p.m.

Ontario College of Art & Design
Auditorium, 100 McCaul Street, Toronto
www.ocad.ca | 416-977-6000

All are welcome to attend, and admission is free. Seating is limited; guests are advised to arrive early.

About the Ontario College of Art & Design (OCAD)
The Ontario College of Art & Design (www.ocad.ca) is Canada’s “university of the imagination.” OCAD is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. The university is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinarity, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

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Media Contacts:

Sarah Mulholland, Media & Communications Officer, OCAD
416-977-6000 Ext. 327 (mobile: Ext. 1327)

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