OCAD University

OCAD Professional Gallery to host only Canadian showing of

Smithsonian’s Design for the Other 90%

TORONTO, July 11, 2008—The Professional Gallery of the Ontario College of Art & Design (OCAD) will host Design for the Other 90%, a collection of design solutions addressing the basic needs of poor and marginalized populations not traditionally serviced by professional designers, the university announced today.

The exhibition, organized by the New York-based Smithsonian Cooper-Hewitt National Design Museum and curated by Cynthia E. Smith, explores a growing movement among designers to design low-cost solutions for the “other 90%” — that is, the 5.8 billion people (out of the world’s total population of 6.5 billion people) who have little or no access to most of the products and services many of us take for granted. Design for the Other 90% looks at how individuals and organizations are finding unique ways to address the basic challenges of survival and progress — for example, nearly half of the other 90% do not have regular access to food, clean water, or shelter.

“Unconventionally, this exhibition highlights products that are economically self-sustaining, yet affordable to people living on a dollar a day — inexpensive irrigation systems for farming, for instance,” says Charles Reeve, Curator of the Professional Gallery. “The new forms of ingenuity here focus on pressing issues like poverty relief and environmental sustainability, both of which are key themes in what we teach and research here at OCAD.”

Launching as part of OCAD’s Scotiabank Nuit Blanche programming, Toronto is the only Canadian stop for the touring exhibition, which is currently showing at the Walker Art Center in Minneapolis. An extensive website, including a blog, discussion forum and additional resources is available at http://other90.cooperhewitt.org/.

In addition to the exhibition at the OCAD Professional Gallery, the Design Exchange will present a complementary program of exhibits and events as part of Design for the Other 90%.

Design for the Other 90%
October 4, 2008 to January 25, 2009
Opening reception: Saturday, October 4, 6:52 p.m.
(coinciding with the launch of Scotiabank Nuit Blanche)

OCAD Professional Gallery
Level 2, 100 McCaul Street, Toronto
416-977-6000 Ext. 265  |  www.ocad.ca
Gallery hours:  Wed. to Fri., 1 to 7 p.m; Sat. and Sun., 12 to 6 p.m.

Design for the Other 90% is organized by the Smithsonian’s Cooper-Hewitt, National Design Museum.

The exhibition was made possible by The Lemelson Foundation. Additional funding was provided by public funds from the New York State Council on the Arts, a State agency, the Esme Usdan Exhibition Endowment Fund, and the Ehrenkranz Fund.

The exhibition's presentation at the OCAD Professional Gallery at the Ontario College of Art & Design is supported by the Toronto Arts Council.

About the OCAD Professional Gallery
OCAD’s Professional Gallery is devoted to facilitating connections between, and the contemplation of, contemporary art and design. Since its launch in April 2007, it has featured exhibitions by Rirkrit Tiravanija, Karim Rashid, Mark Adams and Rosalind Nashashibi.

About the Ontario College of Art & Design (OCAD)
The Ontario College of Art & Design (www.ocad.ca) is Canada’s “university of the imagination.” OCAD is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. The university is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinarity, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

- 30 -

Media Contacts:

Sarah Mulholland, Media & Communications Officer, OCAD
416-977-6000 Ext. 327 (mobile: Ext.1327)

© OCAD University