OCAD University

Media Advisory: OCAD President Sara Diamond

to address The Economic Club of Toronto

TORONTO, October 27, 2008—Ontario College of Art & Design (OCAD) President Sara Diamond will present her talk “Designs on the Economy” to The Economic Club of Toronto.

“Everything around us is designed. Design capability and ownership of the resulting intellectual property is the core competitive factor separating emerging and established economies. Excellent design is the factor that attracts consumers to new products in a media- and consumer-driven global economy. Design is fundamental to technology transfer, new business processes and new manufacturing methods. Canada has core strengths in design, but we are increasingly challenged by India, China and other emerging nations who are investing to build capacity. To compete effectively, Canadian business needs to invest in design. Learn why, what and how.”

DATE:            Tuesday, October 28, 2008
TIME:            11:45 a.m. to 1:30 p.m.
LOCATION:   Intercontinental Hotel, 225 Front Street West, Toronto, Ontario

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To confirm your attendance or for more information about the event, please contact:

Rhiannon Traill, Global Manager of Operations, The Economic Club of Toronto

To arrange to speak with President Diamond, please contact:

Sarah Mulholland, Media & Communications Officer, OCAD
416-977-6000 Ext. 327 (mobile: Ext.1327)

Leon Mar, Director, Marketing & Communications, OCAD
416-977-6000 Ext. 222 

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