OCAD University announces partnership

with Bruce Mau Design

Firm to collaborate with institution to create new brand identity

(Toronto — September 9, 2010) At its annual Welcome Back Corn Roast today, OCAD University (OCADU) announced to its students, faculty, staff and volunteers that it has selected respected design firm Bruce Mau Design to develop the university’s new brand identity. The redesign follows the Ontario government’s decision to change the institution’s name from Ontario College of Art & Design to OCAD University this past June.

“We are elated that Bruce Mau Design will design our new brand identity. They are a prescient firm with a proven track record and a potent aesthetic sensibility,” said OCAD University President, Dr. Sara Diamond. “They understand OCADU’s values and teaching philosophies, institutional evolution, and the revolutionizing power of imagination. They place value on the design process itself, as does OCAD University, ensuring that students, staff, faculty, alumni and community stakeholders will be participants in a branding project that is crucial for OCADU, Toronto, Ontario and beyond.

The institution issued a public RFP in July and received numerous submissions in August. After developing a shortlist of firms who delivered presentations to a selection committee, Bruce Mau Design was selected unanimously.

“Bruce Mau Design are expert collaborators. They demonstrated a strong commitment to work with our community to design the process that will drive the outcome of our partnership, and this is of utmost importance to our stakeholders,” said Marketing & Communications Director Steve Virtue. “They implicitly understand OCADU’s rich history, and how our community’s many stories inform the creation of innovating new ideas.”

“We are truly thrilled to have been selected by OCAD University to help develop their new brand identity,” said Hunter Tura, President and CEO of Bruce Mau Design. “I am particularly excited by this collaboration, as I feel that we have put together a great design team — led by Associate Creative Director Laura Stein and Project Director Christina Bagatavicius — to deliver great work for a client that clearly understands design excellence.

Moreover, we have partnered with our colleagues at OCAD University to invent a unique and innovative design process, that I believe will lead to a bold and thoughtful new identity for the school.”

Students, faculty, staff and alumni of OCAD University can look forward to more details about the collaboration to be announced as the community settles into the 2010-2011 academic year.

Hunter Tura, President and CEO, Bruce Mau Design
Hunter Tura just recently joined BMD as President and CEO. In this role, he is responsible for the overall operation of the business, strengthening the way BMD serves its clients and expanding its new business efforts. Prior to joining BMD, Tura was Managing Director at 2x4, Inc., responsible for leading operational and strategic business efforts in the U.S. and China.

Before his time at 2x4, Inc., Tura was an architect at Rockwell Group/Studio Red and principal of his own architecture firm. He has worked in the office of AMO/Rem Koolhaas and has served on the design faculty of the Columbia University Graduate School of Architecture, Planning & Preservation and the Boston Architectural College. He holds a Master of Architecture degree from the Harvard University Graduate School of Design. Tura’s art and design work have been exhibited at the Studio Museum in Harlem. He is a Trustee of the Dyckman Farmhouse Museum in New York City and has served as a member of the Exhibitions Committee of the Architectural League of New York.

Associate Creative Director Laura Stein, Bruce Mau Design
As a lead designer in the Toronto studio, Laura provides overall creative and strategic direction for a broad range of projects: brand and identity design, communication strategies, video and motion graphics, interactive design, book editorial and graphic design. Most recently, Laura has led her team through a multi-faceted long term project in support of Arizona State University. This work includes a communications framework, brand identity, launch strategy, and galvanizing video. Her most recent book project, The Third Teacher, an examination of the impact of our physical environment on education, has just been published by Abrams Books. Currently she is working on projects in television media that include a new network’s vision, programming, and communications.

Project Director Christina Bagatavicius, Bruce Mau Design
Christina is a management lead in the Toronto studio, providing strategic and business leadership across major projects and accounts. The projects she has led have ranged from visioning processes to exhibition design, brand identities, cultural research and communications strategies. Prior to joining Bruce Mau Design she worked at the Tate Britain in London, England as the Head of Interpretation, where she was responsible for developing the overall strategy around storytelling and the visitor experience. She is also a freelance arts writer for a range of cultural publications. Christina completed her Masters degree in History of Art at University College London, and earned a Bachelors degree in Philosophy at McGill University, Montreal.

About Bruce Mau Design
Bruce Mau Design (BMD; www.brucemaudesign.com) is an innovation and design studio centred on purpose and optimism. Since 1985, BMD has evolved from a graphic design studio to a leader in breakthrough design thinking, applying design methodologies to a wide range of business and cultural organizations with challenges in need of creative solutions. Creators of Massive Change®, the internationally acclaimed traveling exhibition, book, website, and interview series, BMD is an interdisciplinary studio made up of: artists, architects, graphic designers, filmmakers, brand strategists, biologists, publishers, curators and technologists. Some of the firm’s clients include: MTV, AGO, Coca-Cola, Arizona State University, MoMA and the feature length documentary The 11th Hour. BMD is a member of the MDC Partners network.

About OCAD University (OCADU)
OCAD University (www.ocad.ca) is Canada’s “University of the Imagination.” The University, founded in 1876, is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. OCAD University is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinary practice, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD University community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

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For more information, contact:

Brown & Cohen Communications & Public Affairs
416-484-1132, Matt McNama, Ext. 4 and Kaitlynn Dodge, Ext. 5

OCAD University:
Steve Virtue, Director, Marketing & Communications, OCAD University
416-977-6000 Ext. 222

Sarah Mulholland, Media & Communications Officer
416.977.6000 Ext. 327 (mobile Ext. 1327)


Canada's 'University of the Imagination

Ontario College of Art & Design 100 McCaul Street Toronto, Ontario M5T 1W1 Canada Tel. 416.977.6000 Fax. 416.977.6000 © OCAD 2007