OCAD University

August de los Reyes to kick off

OCAD President’s Speaker Series

(Toronto—September 9, 2009) Sara Diamond, President of the Ontario College of Art & Design (OCAD), announced August de los Reyes, Principal Design Director for Microsoft Surface, as the first of three keynote speakers in the 2009 President’s Speaker Series, which starts on Wednesday, September 23 at 6:45 p.m.

De los Reyes, whose team at Microsoft is dedicated to pioneering intuitive ways to interact with technology, is a member of the Advanced Studies Program at the Harvard University Graduate School of Design. It was here that he received an MDesS with Distinction in product design through which he explored the relationship of emotion and design intent. He was a visiting associate at the University of Oxford, a visiting lecturer at University of Washington, and a 2009 juror of the International Design Excellence Awards. He is researching his next book entitled The Poetics of Everyday Objects.

In his talk “Design and the Emotion Commotion,” de los Reyes will explore how an emotional engagement in product experience is the new driving force behind technology development. “Capabilities, features, and functions are no longer enough,” explains de los Reyes. “Emotional engagement will distinguish successful consumer experiences of the future. Designing in this world requires we change the way we think about people and products. This presentation provides a brief overview of a counter-intuitive emotional design approach and its application to things to come.”

President’s Speaker Series presents
August de los Reyes: “Design and the Emotion Commotion”
Wednesday, September 23, 6:45 p.m.

Ontario College of Art & Design
Auditorium, 100 McCaul Street
www.ocad.ca | 416-977-6000

All are welcome to attend, and admission is free.

The President’s Speaker Series continues on October 15 with Dr. Diana Taylor, University Professor and Professor of Performance Studies and Spanish at New York University, and on November 17 with Dr. Glenn Adamson, Head of Graduate Studies, Research Department at the Victoria & Albert Museum, London, UK.

About the Ontario College of Art & Design (OCAD)
The Ontario College of Art & Design (www.ocad.ca) is Canada’s “university of the imagination.” OCAD is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. The university is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinarity, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

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For more information and images please contact:

Sarah Mulholland, Media & Communications Officer, OCAD
416.977.6000 Ext. 327 (mobile Ext. 1327)

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