OCAD University

OCAD Professional Gallery presents Fashion Forward

(Toronto—September 3, 2009) The Ontario College of Art & Design (OCAD) Professional Gallery presents the exhibition Fashion Forward: Toronto (ad)dresses the futures from October 21, 2009 to January 24, 2010. Fashion Forward is presented in conjunction with the Fashion Design Council of Canada's LG Fashion Week beauty by L’Oreal Paris.

Rejecting the cliché that clothing design is only frivolous, Fashion Forward starts by sketching the untold story of Toronto’s couture community, featuring such stalwarts as Hoax Couture alongside more radical designers. But from there it goes on to explore this community’s trademark inventiveness as the inspiration for new forms of social responsiveness. Designers like Wendy Traas and Susan Harris highlight the growing importance of sustainability in fashion. Lily Cornell’s LED-equipped dresses show the lighter side of wearable technology, while the Ocorant heart monitor vests — designed by a team of George Brown College students — emphasize its pragmatic side. And inclusive designs by Izzy Camilleri, Lida Baday and Sansu change the wearer’s relationship to society by addressing special needs.

“Commentators like William McDonough and Michael Braungart suggest that fashion was key to the industrial revolution and will be important again in the sustainability revolution,” said OCAD Curator and exhibition organizer Charles Reeve. “But Fashion Forward wants to go further. Clothing designers tackle important social needs in new, inventive ways, and the discussion around fashion needs to come up to that same level.”

Robin Kay, President of the Fashion Council of Canada and Executive Director of LG Fashion Week, adds, “It is brilliant on the part of curator Charles Reeve to bring about the very first fashion and art exhibit. LG Fashion Week is when fashion is at its best and most current; it is truly an honour for the Fashion Council to introduce Fashion Forward, an exhibit of sustainability and technology.”

Fashion Forward: Toronto (ad)dresses the futures
special needs | wearable tech | sustainability | choice
October 21, 2009 to January 24, 2010
Curated by Charles Reeve

The opening reception will be Tuesday, October 20 at 9:30 p.m., in conjunction with
the LG Fashion Week beauty by L’Oreal Paris.

Other events related to the exhibit will be announced in the coming weeks.

OCAD Professional Gallery
Level 2, 100 McCaul Street, Toronto
416-977-6000 Ext. 265 | www.ocad.ca 
All are welcome; admission is free.

Gallery hours: Wednesday to Friday, 11 a.m. to 7 p.m. Saturday and Sunday, noon to 6 p.m. Closed Mondays and Tuesdays.

BACKGROUNDER

About the Fashion Design Council of Canada (FDCC) Established 1999
The Fashion Design Council of Canada is a non-governmental, not-for-profit national association directed towards fashion designers and the industry at large to brand and exercise their commercial viability both nationally and globally. The FDCC has created a successful Fashion Week, now in its 11th, year that commands international respect, economic trade, and profile of our industry and designers. LG Fashion Week, beauty by L’Oréal Paris, the second largest Fashion Week in North America, is the recognized bi-annual fashion event for our industry. For more information visit www.lgfashionweek.ca.

About the OCAD Professional Gallery
Launched in April 2007 with solo exhibits by Rirkrit Tiravanija and Karim Rashid, OCAD’s Professional Gallery is devoted to facilitating connections between, and the contemplation of, contemporary art and design.

About the Ontario College of Art & Design (OCAD)
The Ontario College of Art & Design (www.ocad.ca) is Canada’s “university of the imagination.” OCAD is dedicated to art and design education, practice and research and to knowledge and invention across a wide range of disciplines. The university is building on its traditional, studio-based strengths, adding new approaches to learning that champion cross-disciplinarity, collaboration and the integration of emerging technologies. In the Age of Imagination, OCAD community members will be uniquely qualified to act as catalysts for the next advances in culture, technology and quality of life for all Canadians.

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For more information and images please contact:

Sarah Mulholland, Media & Communications Officer, OCAD
416.977.6000 Ext. 327 (mobile Ext. 1327)

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